SOCIAL MEDIA MARKETING
Creators Specialist runs social media for brands in Lebanon and the GCC — the content, the posting, the replies, and the paid budget behind it. One team, from the idea to the invoice for the ad spend.
We have run social for restaurant chains with dozens of branches, clinics, retail and beauty brands. The work looks different for each of them, and that is the point.
Most agencies sell you a number of posts per month. That is a production schedule, not marketing.
What actually decides whether social works for a business is narrower: whether the content is made for how people in this market behave, whether someone answers the messages it generates, and whether the paid budget is pointed at the posts that already earned attention organically.
In Lebanon and the GCC that behaviour is specific. People move between Arabic, French and English. They send a DM instead of filling a form. They decide from a Story, not a grid post. A plan built on regional averages misses all of that.
Content. Photography, video, reels, stories, graphics and copy — made for the platform it is going on, not one asset resized five ways. Shot in our Jbeil studio or on location at your business.
Planning and posting. A content calendar agreed before the month starts, so nothing is invented the night before. Scheduled at the times your audience is actually awake and scrolling.
Community management. Comments and direct messages answered, in Arabic, French or English, within working hours. This is where most social budgets quietly fail — the content works, the enquiry arrives, and nobody replies for two days.
Paid social. Budget pointed at the posts that already earned attention, with audience targeting built for this region rather than copied from a template. Handled by the same media buyers who run our performance accounts.
Reporting. Reach, engagement, follower growth and the enquiries that came from social — not a screenshot of the insights tab.
Instagram and TikTok carry most of what matters in Lebanon and the GCC. Facebook still works for specific audiences and for older demographics. LinkedIn matters for B2B. Snapchat matters in Saudi and the UAE more than people outside the region expect.
We will tell you which of these your business should be on, and which to ignore. Being on every platform badly is worse than being on two properly.
Restaurants and multi-branch food chains, clinics and medical practices, beauty and cosmetics, retail and e-commerce, and personal brands. Multi-branch businesses in particular, where one account has to serve many locations without becoming generic.
It depends on how much content you need, whether we are shooting it, and whether paid budget is included. We quote per scope rather than selling a fixed package, because a clinic posting twice a week and a restaurant chain posting daily are not the same job.
Ad spend is always separate and goes directly to the platform. We never mark it up.
How many posts will we get?
It depends on the plan, but the number is the least important part. Four posts that match what your audience responds to will beat twenty that fill a calendar.
Do you write in Arabic?
Yes — Arabic, French and English, including the mix of Arabic and Latin letters people actually type here.
Who owns the content?
You do. Everything we produce for your account is yours, and you keep the files if we stop working together.
Do you need access to our accounts?
Yes, but through Meta Business Manager with your business as the owner, not by taking your password. You keep control and can remove our access at any time.
How long before it works?
Engagement moves within weeks. Follower growth and enquiries take two to three months of consistent posting. Anyone promising viral content is selling luck, not a service.
Can you grow followers fast?
Not honestly. Bought followers damage reach because the platform stops showing your content to real people. We will not do it, and we would advise leaving any agency that offers it.
For paid campaigns beyond social, see Media Buying & Performance Marketing. If you need the plan before the posting, start with Marketing Strategy.
A content plan agreed before the month starts, the content produced and scheduled, community management on comments and DMs, and a report showing reach, engagement, followers and — where it can be tracked — the enquiries that came from it.
A content creator, a community manager and a media buyer when there is paid budget, with one account manager you can reach directly.
We go through your accounts, your competitors and what has worked for you before, then agree the direction, the tone and which platforms are worth your time.
A content calendar agreed before the month starts, then the shooting, editing and writing. You approve before anything goes live.
Scheduled at the right times, then comments and direct messages answered daily in Arabic, French or English — so the enquiries your content generates actually get a reply.
Monthly reporting on reach, engagement, growth and enquiries, with the next month’s plan shaped by what the numbers showed rather than by habit.
