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Design & Branding

DESIGN & BRANDING

Branding & Design Agency in Lebanon

Creators Specialist builds brands for businesses in Lebanon and the GCC — the name on the sign, the logo on the packaging, the colours people recognise before they read a word.

A brand is not a logo. The logo is the part you can see.

Most businesses that come to us for a logo do not have a logo problem. They have a consistency problem.

The Instagram grid uses one set of colours, the delivery packaging another, the shop sign something older than both, and the menu was designed by whoever had Canva open. Each piece looks fine alone. Together they tell a customer that nobody is in charge.

Branding is the decision about what stays the same everywhere. What your business looks like, what it sounds like, and what a customer should feel in the three seconds before they decide whether you are worth their money.

Get that right and every piece of marketing after it works harder, because it all compounds instead of competing.

What We Design

Brand identity. Logo and its variations, colour palette, typography, and the rules for how they are used. Delivered as a guideline document so anyone who touches your brand after us — a printer, a developer, a new employee — gets it right without asking.

Packaging and print. Boxes, labels, bags, menus, flyers, signage. Designed for how they will actually be produced, in the sizes and formats your printer needs, not a pretty file that falls apart at production.

Social media design. Templates your team can reuse — post layouts, story frames, highlight covers — so the account stays consistent between campaigns without needing a designer for every post.

Presentation and sales material. Company profiles, pitch decks, price lists, proposals. The documents that go to a client and decide whether you look like a serious business.

Rebrands. When a business has outgrown its identity, or has three inconsistent ones and needs a single answer.

Branding for Lebanon and the GCC

A brand here has to work in Arabic and in English, and usually in both at once — on the same sign, in the same post. That is a typographic problem before it is a design problem, and it is the thing most templated identities get wrong.

We design the Arabic and the Latin together rather than translating one into the other afterwards, so the two sit properly side by side at any size.

Industries We Work With

Restaurants and food brands, clinics and medical practices, beauty and cosmetics, retail, and professional services. Food and beauty most often, because those are the categories where packaging and visual identity do the selling.

What It Costs

A logo alone and a full brand identity are different jobs at very different prices, so we scope after a first conversation rather than quoting from a list. What changes the number: how many applications you need designed, whether Arabic is required, and whether this is a new brand or a rebrand with existing material to resolve.

Printing and production costs are always separate and paid directly to the supplier. We never mark them up.

Questions We Get Asked

Do we own the design files?
Yes. You get the editable source files, not just exported images, and they are yours permanently. If you work with another agency later, they can pick up where we left off.

How many logo options will we see?
Usually three directions, properly developed, rather than twenty rough sketches. Three considered options produce a better decision than a wall of choices.

How many revisions are included?
Two rounds on the chosen direction. In practice we keep going until it is right — but the rounds are stated so neither side is guessing.

Can you work with our existing logo?
Yes. Plenty of businesses have a logo that works and everything around it that does not. We can build the palette, typography and applications around what you already have.

Do you design in Arabic?
Yes, as part of the identity rather than as an afterthought. Arabic and Latin are designed to sit together from the start.

How long does it take?
Three to six weeks for a full identity, depending on how many applications are included and how quickly feedback comes back. A single logo is faster.

Once the identity exists, it needs to appear consistently everywhere — see Social Media Marketing for how it carries into content, and Marketing Strategy if the positioning behind the brand is not settled yet.

What You Get

Editable source files, exported formats for print and screen, and a brand guideline document that tells anyone else who works on your brand exactly how to use it.

Who Works On It

A designer leading the identity, with Arabic typography handled by someone who works in it daily rather than treated as a translation step.

HOW IT WORKS

How We Build Your Brand

How We Build Your Brand
  • 01Discovery

    We go through your business, your customers and your competitors, and look at everything you currently use — signage, packaging, social, print. Usually this is the first time it has all been seen side by side.

  • 02Direction

    Three developed design directions, each with a reason behind it. You choose one, and we explain the trade-offs rather than asking which you like best.

  • 03Build

    The chosen direction becomes a full identity — logo variations, colour, typography, Arabic and Latin — then applied to the pieces you actually need.

  • 04Handover

    Source files, export formats and a guideline document, so the brand stays consistent whoever touches it next.