Last updated: November 2026
Most people running ads in Lebanon are working blind. There is no published cost data for this market, so budgets get set on guesswork and agencies get judged against numbers nobody can verify.
We decided to publish ours.
The figures below come from two Lebanese e-commerce beauty accounts that Creators Specialist manages, covering the twelve months from November 2025 to November 2026. Nothing here is modelled or estimated. These are the numbers Meta reported, taken straight from the ad accounts.
| Metric | 12 months |
|---|---|
| Ad spend | $102,405 |
| Impressions | 72.5 million |
| People reached | 3.0 million |
| Purchases tracked | 73,823 |
| Blended CPM | $1.41 |
| Blended cost per purchase | $1.39 |
CPM is the number worth starting with, because it tells you what media costs here before anything about your product or your creative enters into it.
Across the two accounts, CPM ranged from $1.07 to $2.46, blending to $1.41.
Both sit far below what the same impressions cost in the Gulf, and that is the single biggest reason Lebanese brands can still build real reach on modest budgets. The spread is worth noting too: more than double, on the same platform, in the same country, in the same category, in the same year. Audience size and creative quality move this number more than most people expect.
Cost per purchase ranged from $0.91 to $4.67, blending to $1.39 across 73,823 purchases.
That spread is almost entirely basket value and repeat rate. A low-ticket product bought often lands under a dollar. A higher-ticket product with a longer consideration cycle lands around four to five. Neither figure is good or bad on its own, it only means something next to the margin on what is being sold.
One of these accounts returned a reported purchase ROAS of 69.11 over the twelve months. We are not going to present that as a clean result.
That figure comes off a 7-day click attribution window on a brand with heavy repeat purchasing. In that setup Meta credits a large share of returning customers to the last ad they clicked, whether or not the ad is what brought them back. Adjusted for that overlap, the realistic figure is closer to 20x.
The second account, over the same twelve months, returned 18.59.
Two separate accounts landing within two points of each other once attribution is read honestly. That is the number we would plan against: a well-run Lebanese e-commerce account should be working toward a high-teens blended ROAS. Anything presented to you well above that deserves a question about the attribution window before it deserves congratulations.
Frequency ran between 15 and 30 across the twelve months.
Lebanon is a small market. There are only so many people to reach, and a brand advertising continuously will show the same person its ads dozens of times a year. This is the constraint most imported playbooks ignore. Creative refresh is not a nice-to-have here, it is the thing standing between you and audience fatigue.
Two live ad accounts managed by Creators Specialist, both Lebanese e-commerce beauty brands. The window is 8 November 2025 to 6 November 2026. Figures are taken from Meta Ads Manager at account level, not from any third-party tool. Client names and per-account spend are withheld.
Between $1 and $3 on Meta for an e-commerce account running continuously. Below $1 usually means a very broad audience or a strong creative. Above $4 usually means the audience is too narrow or the creative is being ignored.
It depends entirely on basket value. Under $1 is achievable for low-ticket products bought often. $4 to $6 is normal for higher-ticket e-commerce beauty. The only test that matters is whether it sits comfortably under your contribution margin.
A high-teens blended ROAS is a realistic target for a well-run e-commerce account. Be careful with much higher reported figures, check the attribution window first.
Because Lebanon is small. A nationwide campaign running all year will reach the same people repeatedly. Plan creative rotation around it rather than trying to avoid it.
Creators Specialist, a digital marketing agency in Jbeil (Byblos), Lebanon. We are a Meta Business Partner at Tier A and a Google Partner, and we have been running paid media in this market since 2013.
