Marketing Agency in Lebanon

About Creators Specialist

Creators Specialist is a marketing agency in Lebanon, headquartered in Jbeil (Byblos) and working with brands across Lebanon, the UAE, Qatar, Saudi Arabia and Kuwait. We started in 2018 with one focus: make advertising budgets produce sales, not just impressions.

Eight years later we have managed over $10 million in ad spend for more than 150 brands, from single-location restaurants and clinics to regional retailers. We are a Meta Business Partner (Tier A) and an official Google Partner — both earned on managed spend and campaign performance, not bought.

Everything runs under one roof: media buying and performance marketing on Meta, Google and TikTok, social media management, content production, SEO and SEM, design and branding, web development, photography and influencer work.

Media buying is our core. Most agencies treat ads as one service among many. For us it is the centre of the work, and everything else exists to make campaigns perform better: stronger creative lowers your cost per result, a faster website converts the traffic you already paid for, and solid organic presence reduces what you need to spend to be seen.

We are accountable to numbers, not deliverables. Every engagement starts by agreeing what success looks like — leads, bookings, sales, cost per result — and reporting against it every month. If a campaign is not working, you hear it from us first.

Platform partnerships that do something. Meta and Google verify these independently. In practice they mean direct platform support when an ad account has a problem, and early access to features — which matters more than it sounds when a campaign goes down on a Friday afternoon.

We work in this market, not on it. Lebanese buying behaviour, payment habits, the mix of Arabic, French and English, Ramadan and holiday cycles, and how much business actually happens on WhatsApp. None of that comes out of a regional playbook.

Creators Specialist was founded by Tanios Abi Saad, who has worked in marketing for 13 years and has run the agency since 2018. He runs digital marketing workshops at universities and schools across Lebanon, including Notre Dame University (NDU) and Collège des Saints-Cœurs Ain Najm, covering Google Ads, SEO and SEM. He has also delivered workshops for television teams and consults for other marketing and social media agencies on media buying strategy.

1. Audit and strategy. We review your business, your competitors and your current performance, then agree goals, budget and the metrics we will be judged on.

2. Build and launch. Creative, campaigns and tracking go live together — tracking first, because we will not run spend we cannot measure.

3. Optimise and scale. Weekly testing, monthly reporting. Cut what does not work, put more behind what does.

Our office is in Beaini Center, Block A, 3rd Floor, Downtown, Byblos. We work with businesses across Jbeil, Byblos, Keserwan, Beirut and the whole of Lebanon, and run campaigns for brands in the UAE, Qatar, Saudi Arabia and Kuwait. See all ten services or get a free ads audit.